According to Wikipedia, “Engagement marketing – sometimes called experiential marketing, event marketing, on-ground marketing, live marketing, participation marketing, or special events – is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a … Continue reading Engagement Marketing: Cut Through the Clutter!
Given the great team it puts on the field and the amazing experience it offers groups and individual fans, you might suspect the team behind your 2017 Atlantic League Champion York Revolution focuses on nothing but baseball and the customer experience at PeoplesBank Park. But … Continue reading Valentine’s Special: Hits – and Misses – from the Revs Staff
One of the York Revolution’s operating principles is that we make “best day evers,” meaning that we want kids to say to their parents on the way home from a game, “Mom, that was the best day ever!” If there is ever a day when … Continue reading Best (Birth)days Ever – Six Easy Steps
Late last week, the City of York lost one of its greatest champions and the York Revolution lost one of its biggest fans in the passing of the iconic Voni Grimes. Voni was an American hero who fought for his country in World War II. … Continue reading Saying Goodbye to ‘York’s Brightest All-Star’
As we take our businesses into the New Year with aspirations of increased sales and profitability, many of us are asking ourselves how to attract and keep the best employees for our business. This can be a daunting task when it is actually addressed. Many … Continue reading Top Tips for a Top-Notch Employee Event
Since the eighth grade English class in which I realized I actually enjoyed diagramming sentences, I’ve known that I have a love for writing, for thoughts conveyed well, for powerful messages. Years later, I realized my interest and the talent it forged in me would … Continue reading Martin Luther King and the Most Welcoming Place in York
If you are anything like me, you long ago tired of scraping ice off your car on blustery mornings and are longing for the sweet sunshiny days of summer. Most of us are guilty of pestering Google with “How many days until spring?” while daydreaming … Continue reading FestivICE: The Party Our Partners Made